
At the request of CBS, we were tasked with devising inventive concepts to enhance their existing KeyArt. We developed three distinct animated concepts and corresponding storyboards across five shows, tailoring them for both on-air and social media applications. Our primary objective revolved around the transformation of static key art into engaging and light-hearted :10 and :10 pre-show toppers, infusing a touch of fun and quirkiness into the mix.