Sprout

As creative partners, we translated the evolving brand strategy and updated tagline into a fresh on-air package for the TV network. This refresh served as a guiding template for all other branding efforts across various platforms. The on-air system included menus, pop-ups, upper thirds, Network IDs, and a promo toolkit, all accompanied by original music. The design, which marries live-action with graphics, embodies the spirit of the new "Free to Grow" tagline, resonating with both current viewers and potential audiences. As part of this package, we designed a custom font for on-air, digital, and print use. This refreshed identity helps reinforce Sprout's position as a prominent figure in children's programming, paving the way for exciting future developments.

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