NFL Network

NFLN was looking to do a full re-examination of their brand in order to identify the existing and future equity it held. They then wanted to turn that into a brand mission that would guide NFLN's future expansion and growth. Working closely with NFL Network, we developed a new on-air package for their TV network. The on-air system consists of menus, pop-ups, upper thirds, Network IDs, Thursday Night Football IDs and a promo toolkit. Match-up elements were also created to draw on the connections fans have with their favorite team. As part of the package, we also developed an exciting mnemonic, as well as a custom font for on-air, digital and print use. The package is easily updatable and reaffirms NFL Network as the sports entertainment leader.

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I project managed the creative and strategy process to develop the brand strategy, manifesto, logo progression, international on air graphics packaging and style guide, as well as custom music and font development.

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