Small Biz Day

To commemorate International Small Business Week, YouTube unveiled a groundbreaking live stream shopping venture named 'Small Biz Day.' This event served as a platform to spotlight the myriad ways Small and Medium-Sized Businesses (SMBs) can harness the power of YouTube for promotion. The occasion encompassed engaging panel discussions, informative workshops, a novel live shopping experience that featured an array of carefully curated fashion, beauty, and food businesses, and much more. The captivating YouTube Small Biz Day extravaganza was expertly hosted by the esteemed fitness influencer and Blogilates founder, Cassey Ho. Adding to the allure, prominent influencers and business moguls including Molly Burke, Erin on Demand, and TheDomesticGeek took part in these dynamic conversations.

Our team meticulously crafted a dedicated event website, social media assets, YouTube channel enhancements, a distinctive logo, strategically placed Paid Ads and Social Ads, the central event video, as well as pre and post-event video segments tailored for various platforms.

I played a pivotal role in this project, contributing to Design/Art Direction and overseeing Project Management