Forces of Nature

Universal Sports Network, the premier destination in America for year-round Olympic, endurance, and action sports programming, is set to provide unparalleled coverage of world championship sporting events in 2015, surpassing any other network. To commemorate this monumental World Championship Year, Universal Sports Network enlisted our expertise to craft an on-air promo campaign. Our task included creating a captivating :60 hero spot as well as furnishing an adaptable toolkit that empowers them to extend and personalize this campaign across various events throughout the year.

Our creative approach was rooted in the concept of harnessing athletes' unparalleled prowess, envisioning them as forces of nature. This conceptual framework served as the bedrock for the entire package. The visual narrative seamlessly intertwines commanding athletes with natural elements such as grass, water, dirt, sand, and snow. These elements gracefully interact with the dynamic 3D inter-titles and the iconic Universal Sports Network logo.

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