Making Family Fun

Our task was to appeal to the millions of American families who regularly watch television together. The Hub Network, a broadcast newcomer and upstart, wanted to appeal to kids. They knew they didn't want to be retro, goofy, glib or superficial. Before we started the creative process, we researched and explored brand strategy. We landed on the tagline "Making Family Fun" because it worked in both big and small ways, showcasing the universal and familiar moments we all know, but now see in a new way.

The promos gave us the ample opportunity to visualize the network's vision and mission, allowing people to emotionally connect with the chaos and coziness of families. We travelled around the US to shoot families in action. We also refreshed the Hub Network Logo to reflect the evolution of the company and brand. As a result we created a complete On-Air Package, including Promo Toolkits, Custom Fonts, Network IDs and Anthem Videos, Tag-line and a Logo Refresh.

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