Despicable Me 3

In our efforts to generate excitement for the upcoming Despicable 3 movie, a collaboration with FX Network paved the way for the creation of an array of enticing teasers, an attention-grabbing promo, thoughtfully crafted social media assets, and an impactful page takeover. Our innovative approach led us to conceptualize two distinctive scenarios for our live-action studio shoot. The initial concept involved a captivating Q&A-style interview, starring none other than Steve Carell and Kristen Wiig, as they playfully interviewed each other. The second concept brought forth a whimsical display of comedic martial arts moves by Steve and Kristen, offering viewers a comical toolkit for potential encounters with the mischievous Balthazar Bratt. This dynamic sequence turned out to be both entertaining and delightfully absurd.

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