Audience Network

Audience Network was looking to do a full re-examination of their brand in order to identify the existing and future equity it held. Their aim was to translate these insights into a guiding brand mission that would steer their future expansion and growth. In close collaboration with AT&T, we embarked on a transformative six-month journey, reinventing the Audience Network brand.

Our journey began with strategic sprints that reshaped the brand's core essence, culminating in the development of an all-encompassing design language. This transformation yielded a fresh aesthetic—modern and confident, immersive and refined. The visual identity is characterized by powerful graphic photography, emotive typography, and an expressive tone of voice that exudes subtlety. In motion, the brand springs to life through dynamic movement inspired by the rhythm of spoken words. This comprehensive brand expression seamlessly spans from print to digital, extending to on-air presentations and advertising initiatives.

Our contribution resulted in a versatile new look adaptable to diverse genres. We also delivered an After Effects toolkit and a comprehensive Brand Styleguide. In my capacity as a leader of the creative, design, and strategy team, I oversaw the development of the brand strategy, manifesto, evolving logo designs, international on-air graphics packaging, and a comprehensive style guide.